experimented with historically themed sets and also expanded their distribution through Sears catalogs. They leaned on the appeal of making movie-themed sets such as Ben-Hur, The Alamo, The Untouchables, The Guns of Navarone and Tom Corbett, Space Cadet. They had a different strategy when it came to own plastic legions. The competitor to Bergen Toy and Novelty Co. Though the little warriors have undergone several changes over the years, their most famous identity is as World War II–era soldiers with “pod feet” attached to keep them standing during battle.” Additionally, the lead poisoning scare of the ’60s made companies quickly shift to non-toxic plastic in 1966.Īccording to Allie Townsed in Time Magazine, “German troops were molded in grey, Japanese forces in yellow. By the 1950s the cost of producing them in plastic drastically decreased to pennies per unit in bulk. Before the widely adopted plastic, Army Men toys could also be found made of glue and sawdust called simply “ composition” and were unpainted. One could buy hundreds of the mass-produced troops sold in supermarkets, department stores or by mail-order. in 1938 in various poses depicting the combat roles of mid-20th century soldiers, they took backyards by storm. Manufactured by Bergen Toy and Novelty Co. What a turd… (Wikimedia Commons) Originally made of lead
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